A fountain with two purposes
Gronchi designed the Campari Fountain as both a sculptural object and an advertisement. Its function placed art, public utility and brand promotion within a single street feature.
Politics
Giuseppe Gronchi
Giuseppe Gronchi designed Como’s sculptural Campari Fountain, turning advertising into a piece of public art.
Giuseppe Gronchi left a distinctive mark on Como through the Campari Fountain. Designed in 1935, the work combines sculpture with commercial promotion. It remains a striking example of how an everyday city feature could also carry an artistic and advertising purpose.
Worth knowing
Gronchi’s trace in Como
At the Campari Fountain in Como, you encounter the work directly associated with Giuseppe Gronchi. The fountain connects his name to the city’s public space.
A design dated to 1935
The documented year for Gronchi’s Campari Fountain design is 1935. This date anchors his surviving connection with Como in a specific moment.
Addresses you can still visit
Every place in this city with a documented tie to this person.
Created here
Campari Fountain
Gronchi designed the sculptural advertising fountain for Campari in 1935.
Follow the story on foot
These addresses are scattered across the city. Our routes and quests put them in an order that works.